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Rob Peters – Freelancer

Rob Peters

Writing. Editing. Social Media. Copywriting

ABOUT

In my 15-year career in media, I have built a catalog of work across a variety of platforms, pillars and niches. I have more than a decade of experience in feature writing, copywriting, editorial work, social media, digital strategy and content marketing, but at heart I am a storyteller.

The reality is that people do not engage with things, they engage with other people. Your clients do not want to be spoken to, but spoken with. I will find your story and then tell it to the people that most want to hear it – your customers.

MY SERVICES

While my first love will always be writing, I am also well-practiced in Social Media, Digital Strategy, Content Marketing and Project Management. Because while your stories are important, it is crucial that they get heard.

Writing
Social Media
Editing
Copywriter

Writing

With over 20-years of writing experience, this is what I consider to be my base skill-set, and it is still my passion. I have written for print and digital, meaning I understand the difference in what is needed for both. I write long-and-short-form content and have written across a variety of topics ranging from sports to education.

Copywriting

I have more than 10-years’ experience in copywriting and have worked across a number of projects, ranging from sports and leisure to trade and academics. I have been involved in a number of campaigns that have called for sharp, concise copy and I understand the importance of the medium.

Editing

I am not only a writer, but an editor too, casting my eye over a range of projects over the years. From large-scale campaigns and website launches to guide-books and brochures, I have a keen eye for copy and what it takes to make it work for you.

Social Media

Like it or not, the media landscape has changed and Social Media is still the leading platform for companies to get their messaging across. I have run the social media accounts and created strategies for a number of companies across a variety of sectors. From engaging conversations to crisis management, I will make sure you social identity works for you.

MY WORK

  • All
  • Copywriting
  • Editing
  • Writing

Pioneers Health Tech

Pioneers Magazine

Copywriting - Editing - Writing

Events Guide for Cape Town and the Western Cape

Editing - Writing

The Long Goodbye

Writing

Run For Your Life

Writing

Running a Mountain Kingdom

Writing

Communication through Time

Copywriting

A Run to Remember

Writing

Thanks For Sharing

Writing

On Board

Writing

Reclaim the Roadtrip

Copywriting

Discover Adventure

Copywriting

Discover Cycling

Copywriting

Discover Food & Wine

Copywriting

Discover Culture

Copywriting

VIDEO

Video is not the next big thing, it is the big thing. Putting stories before anything else, I have used video to portray people over place, allowing for maximum engagement and real emotive responses.

Frank Solomon – It’s All Still Here

When Cape Town was in the midst of a record drought, panic set in, but instead of video focusing on dam levels and people queuing with buckets, we took a different approach. Using three of the city’s most recognised surfers, we looked to allay fears with the ‘It’s All Still Here’ series.

Connected by Trail

The award-winning Connected by Trail documentary brought the people to the fore-front of our messaging, selling a sense of community over the destination. The decision to shoot a short documentary as a destination video may have raised some eyebrows at the time, but it has paid off with buy-in from global audience.

Cape Town Tourism – Khayelitsha

The Cape Town Tourism Neighbourhood Series looked to showcase the various neighbourhoods around the city by using the locals that lived there. The Khayelitsha video has always been my favourite of the series, with the locals characters featured the perfect embodiment of this incredible neighbourhood. Throughout the series we wanted the viewers to connect with the locals featured and nowhere is this more apparent than in this video.

Fight Night Harrington Street

I am a firm believer that to tell a story, you need to have a real connection to it. I took this to the next level in a series of first-person articles and videos for various sports and lifestyle publications. ‘Fight Night’ put me in the ring – and through the ringer – and provided me with a first-hand account of what it takes to be a fighter.

Film in Cape Town AV

Do you need a bunch of pirates battling out at sea? World-class voiceovers read by a zombie? Or maybe it’s high octane car chases, ending in a gun fight? The Western Cape Film Industry has got the ‘lot’! We can also write it, build it, and blow it up! We can even animate it and make it into a game! Whatever you need, we have it covered in Cape Town and the Western Cape.

Chasing Lines

adventure /ədˈvɛntʃə/ – an unusual, exciting or daring experience. In the world of adventure, map makers are considered the old guard, the original explorers, paving the way for a generation of adventurers.

I'VE WORKED WITH

I have worked on a number of websites and magazines – both digital and print – during my time in the media industry.

“I took over a small car dealership in February 2019. I long standing business which needed attention in all aspects. The biggest being having no online or social media presence. Rob Peters has been key in getting us to the desired levels. His sense of urgency, knowledge in his field and professionalism has transformed our business into a profitable entity. I can highly recommend his services.”

– Nick Curry, Blue Route Auto

“When we first started our business it was imperative we got someone on board who could speak our language and ensure our voice was heard amongst the cluttered real estate environment. Thankfully we found Rob and he did just that! Rob continues to deliver for us and we are super proud to have established a trusted brand in one of the toughest real estate areas in the country. I would highly recommend Rob to anyone looking for quality content as well as assistance on digital strategy and the digital environment in general.”

– Kyle Leigh, The Agency Property Group

“Rob doesn’t just provide content or fix bad grammar, it’s the random thoughts and big ideas that helps inspire and take it to the next level. He has the inherent ability to understand and grow ideas and, perhaps most important of all, he adds value because he genuinely cares.”

– Craig Howes, Socomunity

CONTACT

083 375 1824

rob@robpeters.co.za